On the afternoon of October 27, 2018, Guandao pu’er investment co.LTD held a grand listing appreciation dinner at Intercontinental Hotel.
Leaders and guests attending the meeting are: Thailand's former Commerce Minister Mr. Patchwork and his wife, director of the National Security Agency of Thailand's Defense Ministry Mr. Ampai chu shin and his wife, chairman of the Thai chamber of commerce in yunnan Mr Yang Yuanhui, and the social people from the community public. And, Mr. Patchwork and Mr. Yang published a congratulations, sponsor France Elong investment bank President Mr Yannick PETIT sent congratulation video, and famous artists Zhang Ruchao ,Liang Yun, Zhong Kaitian, Wei Qiang presented their calligraphy to Guandao Pu’er, through that they expressed warm congratulations to Guandao Pu’er. Wang yi, chairman of Guandao Pu 'er investment co. LTD, reviewed the five-year of listing process. Huang miu, general manager of KunMing HengZhuang enterprise management co. LTD(GuandaoPu 'er project management co.LTD), made a detailed interpretation of of the project about the development situation, cooperation mode and future development blueprint .
Guandao Pu 'er investment co.LTD, was founded in February 2015, which is a platform company integrating culture, service, finance, socialization and public welfare.The company integrates resources with the development and promotion of Pu 'er Tea culture, taking Guan Dao Shan She high-end business club as the operating platform, taking cultural promotion as the marketing method, and combined with Internet online marketing platform, through cross-border integration and mode innovation, which it realized the unique entity operation and created a new promotion model of tea industry.
On June 29, 2018, Guandao Pu’er, as one of the first practitioners responding to the national initiative "One Belt And One Road" , rang the bell of listing in the Paris headquarters of Euronext, becoming the first Chinese tea company to land on Euronext successfully. Since that, Guandao Pu’er has opened the capital door to Euro, embraced investors from all over the world, and established communication with consumers from Europe,even the whole world.
As first unified multinational market in the the world, Euronext is the largest stock exchange and financing market, operating in five European countries and the United States, customers spreading in more than 160 countries around the world. Euronext has strong financing capacity,taking Euro zone as huge economic backer.With this platform, Guandao Pu’er will speed up investment and construction, and cooperate with foreign excellent catering retail enterprises to create a new tea industry promotion model,makin pavment for Yunnan Pu’er Tea exploiting European market. As the first stock in the capital market of the global Pu 'er tea industry, Guandao has stepped out of the important step of Pu 'er tea brand developing in the world.
Yunnan, as the radiation center of Southeast Asia of One Belt and One Road initiative, which is eager to strengthen its strong position in One Belt And One Road economic belt. But as a unique tea in Yunnan, Pu 'er tea has faced with such problems as single sales channels, lack of unified standards, insufficient branding and poor market recognition for a long time. Therefore, it is necessary to have bigger brand, better marketing and stronger market support. In the future, Guandao will be take capital market as its wings, make full use of its own advantage in the product, patterns and brand management, and take advantage of superiority in spreading traditional Chinese culture conditions, to expand the influence of China's tea culture at home and abroad, which will make Chinese national brand continue to plow in the tide of world economy, and make greater contribution to the realization of China Dream.